I was luckily enough to be heavily involved in the design and execution of Myer’s AW17 Campaign – Department of Stories. The focus was to invite customer’s to view a series of new shoppable stories each week where a story is told through lifestyle shots featuring products available at Myer. The treatment is similar to a catalogue but digital, where product descriptions for each product is available which will click through to the product. Each story has it’s own Shop Edit so you can shop the whole story.
Design
I was heavily involved in this campaign and set the style guide for our team of seven Designers working on the campaign and provided guidance as well as accessibility translation for our new AW17 colour palette and setting up versatile templates to ensure content delivery and roll out was easy to follow for the Design and Development teams.
