Working with the menswear Buyer, menswear Producer, I developed and designed the new Spring Summer 2016 Men’s Category Landing page. The goal was to position Myer as not just a place to buy suits as it traditionally has been and which sales data reflects, but to also make customers aware that we cater to their individual style and carry the latest styles and most wanted men’s brands.
Wireflow
Design and EDM
Working with our in house photography team, I acted as Art Director/Stylist for the flat lay products to populate the landing page with visual content shot as part of our SS16 Campaign “New Light”. The page was designed according to sales data, trends and Google search data to identify areas to be featured to appeal to customer needs.
