On site search data showed that customers are actively seeking dresses on myer.com.au however conversion rate remains low (1.79%)
To combat this we decided to introduce a content hub tailored to dresses and improving product information and inspiration will enable customers to make purchase decisions easier during the research phase.
Wireflow
Design and EDM
Based on data insights I designed an inspirational page to cater to women looking for particular dress styles to improve conversion rate by making the research phase a lot easier. The Dress Edit is now a permanent fixture on myer.com.au and is updated accordingly to season, events or latest trends.
