The 2017 Myer Valentine’s Day Campaign focussed around loving to give to everyone special in your life. Whether it was a partner, friend, mother, your pet or even showing some self love with a gift to yourself. The campaign was heavily executed on Social Media to appeal heavily to aspirations of some of Myer’s persona customers.
In collaboration with Clemenger BBDO, I executed the campaign over various digital mediums including website take over, Social Media, Display Advertising and Email Marketing.